Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers

Featured on thenextweb.com

Sure, everyone loves sitting down to their favorite HBO drama—Oz, Game of Thrones, The Wire, Girls, True Detective, Sex and the City—on a widescreen TV. But here’s a high concept: Artist renditions of selected characters and scenes from your favorite series as larger-than-life gallery pieces

That’s the idea behind an interactive art exhibition-slash-ad campaign for yes, Israel’s satellite television operator, in conjunction with HBO, the series’ sponsor.

The initiative, designed to generate publicity for yesOh, a channel that broadcasts mostly HBO series, was launched by the creative team at D/TALES, a Tel Aviv-based ad agency.

“We wanted to do an artistic campaign for a long time now, and working with yes was the perfect match,” said Daniel Barak, the agency’s creative director, in an email. “We believe that yes and HBO have the most interesting content in the world: It affects people, it angers people, it makes people happy and sad, it is art, and most of all, it makes people want to create—that was our insight,” he said.

More that 30 artists were selected to interpret their favorite scenes for each show, replacing a traditional ad campaign. The campaign occupies Israel’s largest shopping center, converting it into a huge art gallery, with some of the works reaching billboard size of 27 meters (some 89 feet). All the art is on canvas and framed, though some of the works actually use the building structure’s shapes to create contextual art pieces.

Gathering 30 artists together for this sort of unified project was no easy feat. From concept to execution, the project took about four months.

Click here to read the full article.