NFL Chooses Chicana and Indigenous Artist Lucinda Hinojos to Create Artworks and Ticket Design for 2023 Super Bowl

Art News  BY MAXIMILÍANO DURÓN

Ahead of Super Bowl LVII next month, the NFL has chosen Arizona-based artist Lucinda Hinojos to create key art tied to the upcoming sporting event, which will be at State Farm Stadium in Glendale, Arizona.

Hinojos, who is also known as “La Morena,” is the first Chicana and Indigenous artist to be selected by the NFL for such a collaboration, which includes creating artwork that is featured on the tickets for the 2023 Super Bowl and displayed across Arizona in the month leading up to the game.

Working with Indige Design Collab of Cahokia Socialtech and Artspace, Hinojos will also create a 9,500-square-foot mural, the largest in Super Bowl history, with fellow Indigenous artists Randy Barton (Diné/Navajo), Anitra “Yukue” Molina (Yaqui), and Carrie “CC” Curley (San Carlos Apache) at the Monarch Theatre in Phoenix. Additionally, she will collaborate with the NFL and Wilson to create a new football design that will soon be available for purchase. In a statement, Marissa Solis, the NFL’s senior vice president of global brand and consumer marketing, said, “Lucinda’s insight and direct, personal connection to the amazing and diverse history in Arizona made her the perfect partner for this project. She is a gifted artist, a football mom, and a woman who authentically represents her Chicana heritage, and we are so thrilled to use Super Bowl as a platform to showcase her beautiful artwork and by extension, spotlight the local communities integral to Arizona.”

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