The Children's Pharmaceutical Marketing Campaign
Sculpture
The Children's Pharmaceutical Marketing Campaign
The Children's Pharmaceutical Marketing Campaign
Sculpture
While watching Saturday morning children's programming with my daughter we couldn't help but notice the overwhelming amount of commercials focused on pharmaceuticals with nonsensical names that rarely treated any malady we'd ever heard of. Were these commercials setting the ground work for future customers or something far more nefarious? It became so pervasive that my daughter and I made a delightful game of writing down each new drug we saw, the list appears affixed to the glass base-plate. The mannequin wears a Bubonic plague mask and carries the hand drawn brand names of 310 mostly prescription medications. The red color is a nod to the bright red medication containers designed by Deborah Adler as part of her master's thesis at New York’s School of Visual Arts and widely adopted by Target pharmacies in 2005.
